Our Mission

We believe all women deserve a proper fitting bra, regardless of shape or size. We are driven by our desire to support women in everything they do, starting with a daily foundation of support. We specialize in personalized bra fittings in Bountiful, Riverton, and St. George, Utah.

Welcome to LACE by louise, your local spot for all things lingerie in Bountiful, Riverton, and St. George, Utah! Say goodbye to uncomfortable bras and hello to the perfect fit with our professional bra fitting services, no appointments necessary! Whether you're searching for a supportive nursing bra, figure-flattering shapewear, or simply want to treat yourself to luxurious lingerie, we've got you covered. Dive into our collection of stylish underwear and discover the confidence-boosting power of the correct-fitting bra. At LACE by louise, we believe that every body deserves to feel comfortable and beautiful, and our mission is to make that a reality. Come visit us today and let us help you find the perfect pieces to complement your unique style and shape!

Personalized Fittings

Not sure of your bra size? We offer personalized bra fittings, no appointment necessary! Walk in to any of our locations in Riverton, St. George, or Bountiful to find your perfect fit.


Inclusive Sizing

We stock cup sizes from A to O and band sizes from 28 to 48 in store! We're confident we can find a bra for every woman.

Bras For All Occasions

As a specialty bra store, we carry it all! Come shop sports bras, strapless bras, t-shirt bras, wireless bras, maternity bras, lingerie, swimwear, and shapewear. Available at our locations in St. George, Bountiful, and Riverton, Utah.


Follow Us On Instagram

Happy 4th to our amazing community ❤️🤍💙 we’re closed today enjoying the holiday and participating in our local parades! #lacebylouise
Struggling with rolling cups? Here are some reasons why! Washing, drying, and storing are the main culprits here.
Thank you so much for helping us become a finalist in Best of SLC for the 4th year in a row 💗 while we ultimately didn’t win our category (congrats @jessakae!!) we had so much fun participating in this amazing opportunity! We love our customers 🫶🏻
#lacebylouise #brafittings #bestofslc #wesupportwomen
If you’re anything like us, you’ve been hanging on to your bras for a bit too long 🫣 time to toss out your old, stretched out bras and pick up a new one! You won’t believe the comfort and support. Shopped here in the past? We can look up your purchases and hand you the exact same bra (meaning you don’t even have to try anything on) 😉 see you soon!!

#lacebylouise #brafittings #brafitting #bras #wesupportwomen #bracare
LACE by louise could never imagine the trauma of shopping at other bra stores as an impressionable young girl :,)
#lacebylouise #brafittings #bras #bra #brafitting #lingerie #whosafraidoflittleoldme #fullfigurebras #wesupportwomen
We’re finally CELEBRATING!! 🎈🎉 Opening our new location in St. George has been the most exciting and rewarding experience. 🫶🏻 It’s our first new location in more than 15 years - and that’s something to celebrate!! Customers at ALL locations can shop our sale April 26th and 27th. Local to St. George? Come join the party starting with our ribbon cutting on April 26th at 11am 🎉

#lacebylouise #brafittings #brafitting #grandopening #celebrate #ribboncutting #bras #wesupportwomen
She’s here, and she’s gorgeous!!!! Southern Utah locals - you KNOW it’s time for a new bra. Located at the Shoppes at Zion (250 Red Cliffs Dr #7) Come say hi!!

#lacebylouise #bra #bras #brafitting #brafittings #tshirtbra #fullfigurebra #lingerie #whitebra #utah #stgeorge #theshoppesatzion #lingerie #shopping
Bras our customers bought today ✨✨
This was filmed on a weekday last week - looks like white was the theme of the day! See anything you like? Come in today for a new bra 🫶🏻

Products featured -
1: @btemptdbras teddy and @shadowlinelingerie slip dress in Large
2: @wacoalamerica t-shirt bra in a 36C
3: Goddess bra in a 40I
4: @glamorisebras bra in 40DD
5: @felinaintimates bras in a 32C
6: @warnersbras bras in a 38D
7: @fitfullyyours padded bra in a 38G

#lacebylouise #bra #bras #brafitting #brafittings #tshirtbra #fullfigurebra #lingerie #whitebra #utah
St. George friends!! We’re SO excited to be opening our doors at our new location at The Shoppes at Zion 🎉🙌🏻 come visit us from Monday to Saturday, 10 am to 6 pm!! 250 Red Cliffs Dr #7 (right by UPS store)

#lacebylouise #bra #bras #brafitting #brafittings #theshoppesatzion #stgeorge
I restocked our clearance bras today and was dying at all the CUTEST bras that are not in my size 🥲 so if you spot one in your size come buy it for me!! 

Shopping our clearance rack is an amazing way to find bras on a budget. All bras on our clearance rack are discontinued styles priced at 50% off! Come try some on today!

#lacebylouise #brafitting #bra #bras #brafittings #clearancebras #sale #discount #paddedbra #cutebra
Ever wonder what color bra you should be buying? We always recommend the classics - nude 🤎, black 🖤, and a fun color, like red! ❤️ These colors are staples for any outfit you wear! 

Missing out on one of these colors? Come visit us this weekend to get a bra fitting, no appointment necessary. 

PS don’t we LOVE the cute Matilda bra from @elomilingerie? That gorgeous red will be available later this year!!

#lacebylouise #brafittings #brafitting #bras #nudebra #blackbra #redbra #elomi
Good morning! It’s a great day to buy a new bra ☀️

#bras #bra #lacebylouise #brafittings #openingup #goodmorning #dailyroutine #lingerie #fullfigurebras